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Who we are

Michelle Lee, Principal

Michelle is a seasoned strategic marketing leader with a proven track record of delivering effective business results and disruptive insights across a broad range of industries including financial services, packaged goods, telco, pharma, and retail.

She led the Ogilvy Canada team to become the #1 most effective strategy team in Canada, as measured by the EFFIES, which. was in no small part due to her multi-award winning work on Huggies.

She is not bound by traditional methods of developing and testing marketing communications. Instead, she is inspired to explore and create new tools, frameworks and processes which are aligned to a more contemporary understanding of how consumers actually make decisions. This approach propelled her to create Canada’s first behavioural science led Nudge Unit and lead Saatchi’s global research and trendhunting initiatives across Asia, Europe and the Americas.

Michelle has worked in Australia, the US and Canada, at network agencies and boutique shops, including creative agencies, digital agencies, communications agencies, PR agencies, strategic consultancies, and innovation agencies, Her eclectic background has amassed her with an expansive toolkit and taught her to dig deeper and wider in order to look at problems with an uncommon perspective.

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Who we are: About

Work Experience

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Who we are: Gallery
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